seo分析工具_如何跟踪和分析网络生命周期以改善SEO
seo分析工具
Good news - we now have a brand new set of standards by which to judge our search engine's worthiness! ????
好消息-我们现在有了一套全新的标准，可以用来判断我们的搜索引擎的价值！ ????
If you're like me, you may not have been jumping for joy when you read Google's announcement of its upcoming search algorithm change. But after taking some time to breathe, I believe it's a positive change.
如果您像我一样，当您阅读Google关于即将进行的搜索算法更改的公告时，您可能并没有为之高兴。 但是经过一段时间的呼吸，我相信这是一个积极的变化。
The announcement emphasizes web page experience and its role in the future of search indexing. By following this new direction, we can not only provide a better experience to website users, but also establish effective strategies to improve SEO.
该公告强调了网页体验及其在未来搜索索引中的作用。 通过遵循这个新方向，我们不仅可以为网站用户提供更好的体验，而且可以建立有效的策略来改善SEO。
什么是网络生命力？ (What are Web Vitals?)
The following metrics encompass Web Vitals as defined at the time of this writing.
以下指标涵盖了撰写本文时定义的Web Vitals。
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First Contentful Paint (FCP) measures the time from when the page starts loading to when any part of the page's content is rendered on the screen.
First Contentful Paint(FCP )测量从页面开始加载到屏幕上呈现页面内容的任何部分的时间。
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First Input Delay (FID) measures the time from when a user first interacts with a page to the time when the browser is able to respond to that interaction.
首次输入延迟(FID)衡量的是从用户首次与页面进行交互到浏览器能够响应该交互的时间。
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Largest Contentful Paint (LCP) metric reports the render time of the largest content element visible within the viewport.
最大内容绘画(LCP)度量标准报告视口中可见的最大内容元素的渲染时间。
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Time to First Byte (TTFB) is the time that it takes for a user's browser to receive the first byte of page content.
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Cumulative Layout Shift (CLS) measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of a page. To calculate the layout shift score, the browser looks at the viewport size and the movement of unstable elements in the viewport between two rendered frames.
累积版式移位(CLS)度量页面整个生命周期中发生的每个意外版式移位的所有单独版式移位分数的总和。 要计算布局平移分数 ，浏览器将查看视口大小以及两个渲染帧之间视口中不稳定元素的移动。
网络生命为何重要？ (Why are Web Vitals Important?)
In recent years, Lighthouse, an open-source automated tool for improving the quality of web pages, became widely adopted as an industry standard.
近年来， Lighthouse是一种提高网页质量的开源自动化工具，已被广泛用作行业标准。
Now another Google project called Web Vitals has emerged, deriving metrics from real users in a way that accurately matches how they're measured by Chrome and reported to other Google tools.
现在，又出现了一个名为Web Vitals的 Google项目，该项目以与实际用户对Chrome进行测量并报告给其他Google工具的方式完全匹配的方式，从真实用户中获取指标。
With it, we can establish page experience perspective from an SEO point of view, analyze, and adjust accordingly. ????
有了它，我们可以从SEO的角度建立页面体验的角度，进行相应的分析和调整。 ????
in the field, and reflects the real-world experience of a critical 在现场进行衡量，并且反映了以user-centric outcome.用户为中心的关键结果的真实体验。
Google Search Console中的网络生命 (Web Vitals in Google Search Console)
Search Console provides reporting of how real users are accessing a website and a variety of data about these users.
Search Console提供有关真实用户访问网站的方式以及有关这些用户的各种数据的报告。
Core Web Vitals are reported as a summary showing the total number of URLs that are good, need improvement, or are just poor. ????
核心Web Vital报告为摘要，显示了良好，需要改进或不良的URL总数。 ????
将网络重要信息发送到Google Analytics(分析)并在Data Studio中进行可视化 (Sending Web Vitals to Google Analytics and Visualizing in Data Studio)
Search Console provides a summary of results in the grand scheme, but in order to get detailed reporting we can take this a step further. The Web Vitals GitHub project documents a way of capturing metrics as analytics events that can be visualized as charts in Google's Data Studio.
Search Console提供了总体方案中的结果摘要，但是为了获得详细的报告，我们可以更进一步。 Web Vitals GitHub项目记录了一种将指标捕获为分析事件的方法 ，可以将其可视化为Google Data Studio中的图表。
Disclaimer: I haven't personally been able to wire analytics Web Vitals events to Data Studio, and the documentation is lacking at this time. But I'll update this post once I can put together an example.
免责声明：我个人尚未能够将Web Vitals分析事件关联到Data Studio，并且目前缺少文档。 但是，只要我可以举一个例子，我将更新这篇文章。
使用自动Lighthouse Check实时可视化和分析网络生命 (Visualizing and Analyzing Web Vitals in Real Time with Automated Lighthouse Check)
Google Analytics and Data Studio are powerful tools that provide great insight. And best of all, they are free!
Google Analytics(分析)和Data Studio是功能强大的工具，可提供深刻的见解。 最重要的是，它们是免费的！
Automated Lighthouse Check is a website that monitors websites with Lighthouse and now offers a Web Vitals implementation. You can embed a JS snippet on your website and start collecting Web Vitals metrics in real time.
自动化Lighthouse Check是一个使用Lighthouse监视网站的网站，现在提供了Web Vitals实施。 您可以在网站上嵌入JS代码段，然后开始实时收集Web Vitals指标。
One advantage of this tool is its simple setup process and easy filtering. You can filter data by URL as well as browser, OS, and device.
此工具的优点之一是安装过程简单且易于过滤。 您可以按URL以及浏览器，操作系统和设备过滤数据 。
结论 (Conclusion)
The road to SEO success is a winding one, but fortunately we now have a more concrete set of guidelines. If your goal is to achieve high ranking on Google's search engine, it's a good idea to utilize the tools and projects Google recommends including Lighthouse and Web Vitals.
SEO成功的道路是曲折的，但幸运的是，我们现在有了一套更具体的指导方针。 如果您的目标是在Google的搜索引擎上取得较高的排名，则最好利用Google推荐的工具和项目，包括Lighthouse和Web Vitals。
翻译自: https://www.freecodecamp.org/news/how-to-track-and-analyze-web-vitals-to-improve-seo/
seo分析工具