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电子商务搜索和个性化

分类: 文章 • 2023-11-28 21:29:22

This article was created in partnership with KTree. Thank you for supporting the partners who make SitePoint possible.

本文是与KTree合作创建的。 感谢您支持使SitePoint成为可能的合作伙伴。

This article discusses various features that are essential for your eCommerce store’s search engine. If your store search experience is bad, your customer might hop to the next available site to make that purchase.

本文讨论了对于您的电子商务商店的搜索引擎必不可少的各种功能。 如果您的商店搜索体验不好，您的客户可能会跳到下一个可用的站点进行购买。

If you have huge a product catalogue, optimizing and organizing it and improving the search experience is key to the success of your store, and is the most important job of the eCommerce manager. Before we go further, let’s go over some key terms which will help us understand the article better:

如果您拥有庞大的产品目录，那么优化和组织产品目录以及改善搜索体验是商店成功的关键，并且是电子商务经理最重要的工作。 在继续进行之前，让我们仔细阅读一些关键术语，这些术语将有助于我们更好地理解本文：

  • Category listing page or catalogue listing page: A list of products segregated based on category with filters/facets typically on the left side.

    类别列表页面或目录列表页面 ：根据类别分离的产品列表，通常在左侧具有过滤器/构面。

  • Search result page: This is similar to a category listing page. The only difference is that the list of products may come from different categories.

    搜索结果页面 ：这类似于类别列表页面。 唯一的区别是产品列表可能来自不同的类别。

  • Customer: One who is visiting the site to make a purchase from your ecommerce store.

    客户 ：正在访问该网站从您的电子商务商店购买商品的客户。

  • Filter/facet: These are the options usually displayed on the left, up top, to narrow down product listings.

    过滤器/构面 ：这些通常是显示在顶部左上方的选项，用于缩小产品列表的范围。

  • Admin: You or your store eCommerce manager.

    管理员 ：您或您的商店电子商务经理。

最低电子商务搜索引擎功能 (Minimum eCommerce Search Engine Features)

Breadcrumb navigation

面包屑导航

Breadcrumb navigation helps users get back to the previous category or page. This is normally available in ecommerce or CMS applications.

面包屑导航可帮助用户返回上一个类别或页面。 通常在电子商务或CMS应用程序中可用。

电子商务搜索和个性化

Facets

刻面

Facets give users the ability to iteratively refine or expand their search results and ultimately helps the user to browse the list of products which he intended to quickly. This filtering is now usually done via Ajax or using Single Page Applications to make the results load faster.

构面使用户能够迭代地优化或扩展他们的搜索结果，并最终帮助用户快速浏览他打算提供的产品列表。 现在通常通过Ajax或使用“单页应用程序”来完成此过滤，以使结果加载更快。

  1. Refine or expand results

    优化或扩展结果
  2. Show the count for each filtering option

    显示每个过滤选项的计数
  3. Show only popular filtering options — for the rest, provide a 'More' link.

    仅显示流行的过滤选项-其余的提供“更多”链接。
  4. Show certain filtering options as a range of values

    将某些过滤选项显示为一系列值

电子商务搜索和个性化
  1. These facets/filters are product attributes and they should be configurable, meaning a product attribute should have config settings to make it searchable and to show as facet or filter in the catalogue list view.

    这些构面/过滤器是产品属性，它们应该是可配置的，这意味着产品属性应该具有配置设置，以使其可搜索并在构想列表视图中显示为构面或过滤器。

Sort By

排序方式

Users should be able to sort the search results. For example, sort Price (Low to High) helps the user find products in the budget range they’re looking for.

用户应该能够对搜索结果进行排序。 例如，对价格(从低到高)排序可以帮助用户在他们要寻找的预算范围内找到产品。

电子商务搜索和个性化

Various 'Sort By' options which are normally found in eCommerce search engines:

通常在电子商务搜索引擎中找到的各种“排序依据”选项：

  • Price (Low – High)

    价格(从低到高)
  • Brand (A – Z)

    品牌(A – Z)
  • Best match

    最佳匹配
  • Created date

    创建日期
  • Category

    类别
  • Sorting order options, such as newly added products first

    排序顺序选项，例如首先添加新产品
  • Sort by reviews

    按评论排序
  • Sort by best sellers

    按畅销书排序
  • Recommended products

    推荐产品
  • Featured

    精选

Auto-suggest Functionality

自动建议功能

Made popular by Google’s search engine, this helps the user to choose the product based on a few letters entered. This helps customers search products with keyword or partial key terms, or some other attribute of the product. Typically, this is one of the most used features that customers use to search for products.

受到Google搜索引擎的欢迎，这可以帮助用户根据输入的几个字母来选择产品。 这有助于客户使用关键字或部分关键术语或产品的某些其他属性来搜索产品。 通常，这是客户用来搜索产品的最常用功能之一。

In auto-suggest, these can be displayed:

在自动建议中，可以显示以下内容：

  • Search terms: These are the terms that were already searched by other users on your sites. These can be created by store admins, and if necessary synonyms can be added to search terms. See the next picture.

    搜索字词：这些是您网站上其他用户已经搜索过的字词。 这些可以由商店管理员创建，如有必要，可以将同义词添加到搜索词中。 参见下一张图片。

  • Actual products.

    实际产品。

  • Attributes of the products, such as color or size.

    产品的属性，例如颜色或尺寸。

  • If there is no result, or too few results, we can correct the user by using 'Did you mean' or auto-correct functionality.

    如果没有结果或结果太少，我们可以使用“您是不是要”或自动更正功能来纠正用户。

    电子商务搜索和个性化

Other advanced eCommerce search functionalities:

其他高级电子商务搜索功能：

  • Search within result

    在结果中搜索
  • Enhance search with snippets & highlights

    摘录和精彩片段增强搜索
  • Enhance search with redirects to a particular page

    通过重定向到特定页面来增强搜索

哪些技术产品最适合搜索引擎？ (What Technical Products Are Best for Search Engines?)

There are plenty of choices for implementing search engines, and again it depends on your eCommerce application and the language which it is written in. In general, these are good suggestions:

实施搜索引擎的方法有很多选择，这又取决于您的电子商务应用程序及其编写的语言。通常，这些都是不错的建议：

  • A regular database (MySQL, PostgresQL, MongoDB).

    常规数据库 (MySQL，PostgresQL，MongoDB)。

  • Sphinx: Sphinx is a full text search engine that provides text search functionality to client applications.

    Sphinx ：Sphinx是一个全文搜索引擎，为客户端应用程序提供文本搜索功能。

  • Apache SOLR: Open-sourced by Apache, SOLR is a merged effort of the former SOLR and Lucene. This is also one of amongst the popular option available.

    Apache SOLR ： SOLR由Apache开源，是前SOLR和Lucene的共同努力。 这也是可用的流行选项之一。

  • ElasticSearch: ElasticSearch is currently the number one leader in the search market. This product is also open source, and also a fork of Lucene.

    ElasticSearch ：ElasticSearch目前是搜索市场上的第一大领导者。 该产品也是开源的，也是Lucene的分支。

    • Inbuilt cluster.

      内置集群。
    • Has many features out-of-the-box.

      开箱即用的许多功能。
    • Plugins are typically available for major ecommerce platforms such as Magento and OpenCart.

      插件通常可用于主要的电子商务平台，例如Magento和OpenCart。

    ElasticSearch: ElasticSearch is currently the number one leader in the search market. This product is also open source, and also a fork of Lucene.

    ElasticSearch ：ElasticSearch目前是搜索市场上的第一大领导者。 该产品也是开源的，也是Lucene的分支。

  • Amazon ES service: Amazon AWS’s provided service for ElasticSearch.

    Amazon ES服务 ：Amazon AWS为ElasticSearch提供的服务。

  • Amazon CloudSearch: An Amazon AWS product, can be used as a solution for your eCommerce search engine.

    Amazon CloudSearch ：可以将Amazon AWS产品用作您的电子商务搜索引擎的解决方案。

翻译自: https://www.sitepoint.com/ecommerce-search-personalization/

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