Linkedin上有一个相关培训，大家感兴趣的可以去听：

What makes you unique?

Building influence requires a strong and compelling personal brand.

compelling的含义：强大，引人入胜

什么是personal brand？Your reputation or how you’re seen by others; what people can expert from you

如何挖掘自己的personal brand？

反思：

(1) what’re you passionate about?
(2) who inspires you？
(3) what skills and telants would you like to grow?

公司：values + action = credibility - 可信度

Values：自己的核心竞争力

Action：自己日常的behavior

personal brand = how are you perceived by others? 别人眼中的你。

Promote and position yourself to audiences who will find you relevant and compelling.

谁是你的目标人群？

想清楚你的audience到底需要什么？

假设目标之一：希望能参与一些更重要的与management的沟通中去

一些可以动手做的措施：

(1) Speak up more
(2) Write on a blog
(3) Network internally

Network, 即我们日常生活中说的人脉。

Decision Makers - Peope who can transact with us and hire us and are key to our strategy.

即network要找对大腿。

Information Sources

People who have insight and industry information. 由此可见，专家也建议寻找人脉时不是盲目的，而是有针对性的：

寻找自己的盟友和advocate：拥护者，支持者

Build an intentional Networking Strategy

(1) Be a resource
(2) Stay in touch
(3) Always be genuine - 坦率，可靠

ulterior - 隐秘的，不可告人的

Dress to be confortable and appropriate to the audience and situation.

一些Body language的小技巧

(1) Make good eye contact
(2) use your hands to show approachability and openness
(3) Pay attention to your posture

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