wordpress插件_最好的WordPress购物车插件

wordpress插件

WordPress is an extremely versatile platform, with a diverse range of capabilities. One of the most popular (and growing) uses of WordPress is running an eCommerce website. Thanks to some very brilliant plugins it’s possible to set up a online shop at a relatively low cost while still achieving professional design and functionality.

WordPress是一个非常通用的平台，具有多种功能。 WordPress最受欢迎(并且还在不断增长)的用途之一是运行一个电子商务网站。多亏了一些非常出色的插件，才有可能以较低的成本建立在线商店，同时仍能实现专业的设计和功能。

In this article I will show you five of the best WordPress shopping cart plugins, including their front-end design and most important features. Each plugin has its own strengths and weaknesses, so you will find pros and cons for each one of them.

在本文中，我将向您展示五个最好的WordPress购物车插件，包括它们的前端设计和最重要的功能。每个插件都有其优点和缺点，因此您会发现它们各自的优缺点。

1. WooCommerce (1. WooCommerce)

WooCommerce demo

WooCommerce演示

WooCommerce is by far the most popular eCommerce plugin for WordPress. It has definitely taken it’s place as a perfect alternative to Magento, which is considered the current leader in open source eCommerce software.

WooCommerce是迄今为止最流行的WordPress电子商务插件。它肯定已经采取了它的地方作为一个完美的替代品Magento的，这被认为是开源电子商务软件目前处于领先地位。

Originally a fork of Jigoshop, WooCommerce is a free plugin maintained by WooThemes a very popular WordPress themes shop with lots of marketing power behind it. Popularity is one of the reasons for WooCommerce’s success, but being hot gets you nowhere in the long run. What’s more important is that WooThemes has put some serious effort into its product development, largely depending on it to keep the business running. WooCommerce is also supported by a large and active developer community, including it’s own dedicated developer and shop owner conference.

WooCommerce最初是Jigoshop的一个分支，是一个由WooThemes维护的免费插件，WooThemes是一个非常受欢迎的WordPress主题商店，其背后具有强大的营销能力。受欢迎程度是WooCommerce成功的原因之一，但长远来看，炙手可热会让您一无所获。更重要的是，WooThemes在产品开发方面做出了认真的努力，很大程度上取决于它来保持业务运转。 WooCommerce还得到了大型活跃的开发者社区的支持，包括其自己的专门开发者和商店所有者会议。

And it shows, WooCommerce has many great features which make it a very worthy contender in this list. It includes important tools to start your online shop out of the box right away (even it’s base theme is quite nice). But eventually you’ll want to expand the default feature set, and that’s where a major downside of WooCommerce comes in: pricing.

它表明，WooCommerce具有许多出色的功能，使其成为此列表中非常有价值的竞争者。它包括重要的工具，可以立即开箱即用地开始您的在线商店(即使它的基本主题也非常不错)。但是最终您将需要扩展默认功能集，而这正是WooCommerce的主要缺点：定价。

WooCommerce relies heavily on extensions. If you want to use table rate shipping, you will need to pay $199 for a single-site license. The same goes for subscriptions. Want to add one or more payment or shipping gateways? Add another $79 for each gateway. And these are 1-year licenses. You could easily run into $100s of subscriptions per year, making it not so free anymore.

WooCommerce严重依赖扩展。如果要使用按表收费，则需要为单站点许可证支付199美元。订阅也是如此。是否要添加一个或多个付款或运输网关？每个网关另加$ 79。这些是1年许可证。您每年可能很容易遇到$ 100的订阅费用，这使它不再那么免费了。

These are the prices for WooThemes backed plugins. There are some independent developers, but since WooThemes makes it very attractive to sell through them right away, you won’t find many.

这些是WooThemes支持的插件的价格。有一些独立的开发人员，但是由于WooThemes使得立即通过它们销售非常有吸引力，因此您找不到很多。

WooCommerce Pros – Easy to use, you can have your store set up out of the box within an hour. – Built and actively maintained by one of the leaders in the WordPress community. – WooCommerce provides a mobile app to manage your store.

WooCommerce专家 –易于使用，您可以在一小时内立即设置商店。 –由WordPress社区的一位负责人构建并积极维护。 – WooCommerce提供了一个移动应用程序来管理您的商店。

WooCommerce Cons – Danger of vendor lock-in, with both the product and its extensions run by one company. – Very pricey extensions for sometimes basic functionality. – Not every theme works with WooCommerce, so check this out first.

WooCommerce缺点 –厂商锁定的危险，产品及其扩展名均由一家公司负责。 –非常昂贵的扩展，有时用于基本功能。 –并非每个主题都适用于WooCommerce，因此请先检查一下。

2. WP电子商务 (2. WP eCommerce)

Once the most popular eCommerce plugin (now surpassed by WooCommerce), WP eCommerce (WPEC) offers tons of features and is actively maintained by a large group of developers.

WP eCommerce(WPEC)曾经是最受欢迎的电子商务插件(现已被WooCommerce超越)，提供了大量功能，并由一大批开发人员积极维护。

It is more community driven than WooCommerce, to an extent that’s it is not even clear who you are paying when you decide to buy premium plugins or support. But if you are a developer yourself, WPEC may be less limiting than WooCommerce is.

它比WooCommerce更受社区驱动，在某种程度上，当您决定购买高级插件或支持时，甚至不清楚要向谁付款。但是，如果您自己是开发人员，则WPEC的限制可能不如WooCommerce。

WPEC offers tons of features, but not all of them are very well implemented. Coupons are a good example: you can use them but only on cart level and with limited set up (which makes tracking harder, and allows for abuse).

WPEC提供了大量功能，但并非所有功能都很好地实现。优惠券就是一个很好的例子：您可以使用优惠券，但只能在购物车级别上使用，且设置受限(这会使追踪变得更加困难，并可能导致滥用)。

There is the possibility to pay for premium support, but it is quite expensive at $47 for one support ticket. They also offer a Gold Cart Plugin ($47). This one comes with a few basic options which should have been included (like Grid View), but also opens up a lot of new payment gateways (some of them unknown or very specific). It also comes with one support token, and offers great value.

有可能支付高级支持费用，但一张支持票的价格相当昂贵，为47美元。他们还提供了“金推车”插件(47美元)。这其中有一些应该包含的基本选项(例如Grid View)，但是还打开了许多新的支付网关(其中有些未知或非常具体)。它还带有一个支持令牌，并提供了巨大的价值。

WP eCommerce Pros – Built-in table rate shipping with a good number of integrated shipping companies. – Many free or low-priced add-ons. – Works almost perfectly with any theme or plugin.

WP eCommerce Pros –与许多综合运输公司一起使用内置表价运输。 –许多免费或低价的附件。 –与任何主题或插件几乎完美地兼容。

WP eCommerce Cons – Limited payment gateways (basically only PayPal). – Rich in features, but not so much in feature details. – Lots of small bugs which can take some time to be fixed.

WP eCommerce Cons –有限的付款网关(基本上仅是PayPal)。 –功能丰富，但功能细节不多。 –许多小错误，可能需要一些时间才能修复。

3. 购物车66 (3. Cart66)

Cart66 comes in two different flavors: Cart66 Pro (the WordPress plugin) and Cart66 Cloud (the hosted version, based on the plugin but modified in many ways). I will have a look at the WordPress plugin.

Cart66有两种不同的风格：Cart66 Pro(WordPress插件)和Cart66 Cloud(托管版本，基于插件，但已通过多种方式进行了修改)。我将看看WordPress插件。

Priced at /$149 for an unlimited site license, Cart66 is the most expensive plugin in this list. But it does offer both subscriptions and memberships, features for which the other plugins often charge a premium. It also comes with professional support. They spend a lot of time and effort in making the plugin as secure as can be, and really work out their features.

无限站点许可证的价格为/ $ 149，Cart66是此列表中最昂贵的插件。但是它确实提供了订阅和会员资格，而其他插件通常会为此收取额外费用。它还提供专业支持。他们花费大量时间和精力使插件尽可能安全，并真正发挥出其功能。

Cart66 beats the other plugins on payment and shipping gateways. It also comes with a very advanced coupon system which allows for custom newsletter links for example. You can even use your ‘Buy now’ buttons in various ways like on your social media accounts.

Cart66在付款和运输网关上击败了其他插件。它还带有一个非常先进的优惠券系统，该系统允许例如自定义新闻通讯链接。您甚至可以通过各种方式(例如在社交媒体帐户上)使用“立即购买”按钮。

Combining extensive features with professional support is a golden combination. The price is quite high, but especially for store owners not that familiar with the technical side of things, Cart66 could be a very good choice.

将广泛的功能与专业支持相结合是一个黄金组合。价格很高，但是对于不熟悉技术方面的商店老板来说，Cart66可能是一个很好的选择。

Cart66 Pros – Works with almost any WordPress theme and plugin. – Professional support and useful payment/shipping gateways included. – Rich and detailed feature set.

Cart66专业人士 –几乎可以使用任何WordPress主题和插件。 –包括专业支持和有用的付款/运输网关。 –丰富而详细的功能集。

Cart66 Cons – Pricing is pretty steep for a WordPress plugin. – The company behind Cart66 is focusing more and more on their cloud based solution (but is fully supporting the plugin for now). – Very confusing sales site, mixing the features of both the plugin and cloud version, while they are not always the same (but maybe that’s just me…).

Cart66缺点 – WordPress插件的定价相当高。 – Cart66背后的公司越来越关注他们的基于云的解决方案(但目前完全支持该插件)。 –非常混乱的销售站点，混合了插件和云版本的功能，尽管它们并不总是相同的(但也许就是我……)。

4. 购物 (4. Shopp)

Shopp takes the same approach as WPEC, combining a free plugin with paid professional support. Only in this case, there’s an identifiable company behind the plugin, which makes it a bit more certain who you are dealing with.

Shopp采用与WPEC相同的方法，将免费插件与付费专业支持相结合。只有在这种情况下，插件背后才会有一家可识别的公司，这使您可以更确定地与谁打交道。

Shopp definitely has an excellent sales page for their product, showing its tons of features in a convenient way. And these features are really worth showing. Each feature has been really thought through. I like to use coupons as an example, since these can be compared quite easily for each plugin.

Shopp绝对有一个很好的产品销售页面，可以方便地展示其众多功能。这些功能确实值得展示。每个功能都经过深思熟虑。我喜欢以优惠券为例，因为可以轻松比较每个插件的优惠券。

Shopp offers tons of configuration possibilities. Not only can you apply a discount to a product or the whole shopping cart, but you can even offer ‘Buy X get Y free’ or for specific customer types (like wholesale). Same goes for shipping which has many ways of setting up, basically anyway you would need. And you can hook up several large shipping companies (with paid add-ons) to allow for real time rates.

Shopp提供了大量的配置可能性。您不仅可以对产品或整个购物车施加折扣，甚至可以为特定的客户类型(例如批发商)提供“买X送Y免费”的折扣。发货也有很多设置方法，基本上无论如何您都需要。而且，您可以与多家大型货运公司(带有付费附件)建立联系，以获取实时费率。

A bit of a disappointment is its integrated payment providers. By default, it has a few major providers, but its add-ons don’t allow for many more useful providers to be added. This limits your choices, which is odd given the high amount of flexibility the plugin offers for the other features.

令人失望的是它的综合支付提供商。默认情况下，它具有一些主要的提供程序，但是其附加组件不允许添加更多有用的提供程序。这限制了您的选择，考虑到该插件为其他功能提供的高度灵活性，这很奇怪。

Shopp Pros – Very extensive and detailed feature set. – Support is moderately priced at $75 a year per site. – Decent pricing for add-ons.

Shopp专业人士 –非常广泛且详细的功能集。 –支持费用适中，每个站点每年75美元。 –附加组件的定价合理。

Shopp Cons – Limited amount of supported payment providers. – Updates come with the support license, which needs to be renewed each year. – Limited number of themes available.

Shopp缺点 –受支持的付款提供商数量有限。 –更新随附支持许可证，该许可证需要每年更新。 –可用的主题数量有限。

5. MarketPress (5. MarketPress)

MarketPress is offered by WPMU DEV, which is a powerhouse when it comes to WordPress plugins and themes. At $19 for an unlimited site license it is quite a steal, but for support and updates you need to upgrade to a far more expensive monthly plan (which does open up the full library of WPMU DEV plugins).

MarketPress由WPMU DEV提供，当涉及到WordPress插件和主题时，它是一个强大的工具。无限站点许可证的价格为19美元，这是一笔不小的数目，但是要获得支持和更新，您需要升级到更昂贵的月度计划(确实会打开WPMU DEV插件的完整库)。

One of its main features is the ability to run a store network. You can run multiple stores yourself, allowing for unified checkout. You can even offer the option for third-party vendors to run a store on your very own network where you take a percentage of their sales, becoming something like a ‘Mall-boss’.

它的主要功能之一是能够运行商店网络。您可以自己运行多个商店，以实现统一结帐。您甚至可以为第三方供应商提供选择，使其在自己的网络上运营商店，您在其中占一定比例的销售额，变成了“购物中心老板”。

MarketPress comes with some very clever features, like stock notification for product variations and custom personalization fields. You can also track your coupon codes or specify a maximum number of uses.

MarketPress具有一些非常聪明的功能，例如用于产品变型的库存通知和自定义个性化字段。您还可以跟踪优惠券代码或指定最大使用次数。

It works with any theme or plugin and has a decent number of well known payment providers. But when it comes to shipping, it lacks flexibility and rates, as well as offering a very limited number of shipping gateways. Currently only UPS and USPS are supported, and they are working on adding FedEx.

它可以与任何主题或插件一起使用，并且拥有大量的知名支付提供商。但是，在运输方面，它缺乏灵活性和费率，并且提供的运输网关数量非常有限。目前仅支持UPS和USPS，并且它们正在添加联邦快递。

MarketPress is definitely worth a try, and with the $19 price tag it also comes with one month of support. This is an even greater steal than the plugin alone.

MarketPress绝对值得一试，它的标价为19美元，还提供一个月的支持。这比单独的插件要大得多。

MarketPress Pros – Run your own network of stores, even like a mall. – Low pricing with support included for one month. – Clever features which sets the product apart.

MarketPress专业人士 –甚至可以在购物中心中运营自己的商店网络。 –低价格，包括一个月的支持。 –巧妙的功能使产品与众不同。

MarketPress Cons – Limited number of shipping providers. – Extended support and updates require a pricey monthly license. – No possibility to add functionality with add-ons.

MarketPress缺点 –运送提供商的数量有限。 –扩展的支持和更新需要昂贵的每月许可证。 –无法通过附加组件添加功能。

替代购物车 (Alternative Shopping Carts)

If you are not convinced of WordPress as the base for an eCommerce store, you might want to consider some alternatives. Luckily I’ve written about this previously:

如果您不相信WordPress是电子商务商店的基础，则可能需要考虑一些替代方法。幸运的是，我之前已经写过关于此的内容：

结论 (Conclusion)

Running an eCommerce store on WordPress can be done in many ways. Each plugin has lots of common features, but each one takes a different approach. You can try them all, even Cart66 which has a 30-days refund policy.

在WordPress上运行电子商务商店可以通过多种方式完成。每个插件都有许多共同的功能，但是每个插件采用不同的方法。您可以尝试所有方法，甚至包括具有30天退款政策的Cart66。

Please let me know in the comments which WordPress eCommerce plugin you prefer.

请在评论中让我知道您喜欢哪种WordPress电子商务插件。

翻译自: https://www.sitepoint.com/5-of-the-best-wordpress-shopping-cart-plugins/