音视频流业务_2020年在业务中使用实时视频流的14种成功方法
音视频流业务
If you’re hosting a massive event in a city of your choice, you can extend the reach beyond the venue’s four walls through a live stream. Live streaming for business allows people from all over the world to get in on the fun without actively having to attend. Streaming events live make your audience feel much more connected and catered to. If it’s a big-ticket event, you might consider issuing e-tickets to the stream and protecting it with a password.
如果您要在自己选择的城市举办大型活动，则可以通过实时直播将活动范围扩大到场地四堵墙之外。 商业实时流媒体使来自世界各地的人们无需积极参加即可享受乐趣。 直播活动使您的听众感到更加联系和满足。 如果是重大事件，则可以考虑向流发送电子票证并使用密码对其进行保护。 2.Showcase Product Creations2.展示产品创意
Providing customers with a glimpse of your production processes via a live stream has many benefits. For one, they’re being allowed to view the entire process live, without doctoring or scripted videos. This increases their belief in your authenticity, which may well translate into customer loyalty. Using live streaming video for business in this manner also improves the transparency of operations, which is a definite boon for stakeholders from auditors to consumers.
通过实时流向客户瞥见您的生产过程有很多好处。 一方面，他们可以实时查看整个过程，而无需篡改或编写脚本视频。 这增加了他们对您真实性的信念，这很可能会转化为客户忠诚度。 通过这种方式将实时流视频用于业务，还可以提高操作的透明度，这对于从审计人员到消费者的利益相关者都是绝对的福音。 3.Carry Out Interviews3.进行面试
Interviews bring subject matter experts to the audience quite effectively. Live streaming interviews make their knowledge accessible to virtually anyone interested. This method of live videos for business is also a good way to tap into your client or employee base and highlight positive testimonials.
访谈非常有效地将主题专家带给了听众。 实时流媒体采访使几乎任何感兴趣的人都可以访问他们的知识。 这种用于企业的实时视频方法也是利用您的客户或员工群体并突出正面评价的好方法。 4.Conduct Webinars4.举办网络研讨会
Live streams can also be used to conduct seminars, talks and courses to increase knowledge. The business could do this either by bringing in experts or leveraging in-house talent. Engaging with the audience in such a manner helps to establish the business and speaker as thought leaders, which goes a long way in brand recall.
直播还可以用于举办研讨会，讲座和课程，以增加知识。 企业可以通过聘请专家或利用内部人才来做到这一点。 以这种方式与受众互动有助于建立业务和作为思想领袖的发言人，这在品牌召回方面大有帮助。 5.Create Customer Talk Shows5，创建客户脱口秀节目
Most live video for business platforms allow viewers to ask questions and enter comments, which can be answered live by the speaker. Quite like a Q&A session, albeit via the internet, live streaming interviews adds a personal touch to the brand image. If the speaker is someone from within the company, it’s a sign that customers are welcome to hold them accountable, which increases trust and loyalty.
大多数商务平台的实时视频都允许观众提问和输入评论，演讲者可以现场回答。 流媒体访谈很像问答环节，尽管是通过互联网进行的，但实时流媒体采访却为品牌形象增添了个性。 如果演讲者是公司内部的人士，则表明欢迎客户追究他们的责任，这会增加信任度和忠诚度。 6.Broadcast Company Announcements6.广播公司公告
Industry titans such as Apple conduct launch events for new products; smaller businesses can walk the same trail, albeit digitally, as it reduces the budget yet makes an impact. It also adds a human touch to the whole process, allowing the speaker to emphasise on how the product solves needs without being restricted to a word or character count.
苹果等行业巨头进行了新产品的发布活动； 小型企业可以走同样的路，尽管是数字化的，因为它既减少了预算又产生了影响。 它还在整个过程中增加了人的触动感，使演讲者可以强调产品如何解决需求，而不受字数或字符数的限制。 7.Create Customer Expectations7，建立客户期望
For businesses undergoing a change or starting from scratch, live looks into a new space or future products help to set expectations. A business streaming video feeds live is also a clever way to control the narrative, ensuring that the brand is positioned just the way the business wants before products even hit the market.
对于正在经历变革或从头开始的企业，将目光投向新空间或未来产品有助于树立期望。 商业流媒体视频直播也是一种控制叙事的聪明方法，可确保品牌定位恰好是企业在产品上市之前想要的方式。 8.Behind-the-Scenes Previews8，幕后预览
Sneak peeks into a new product or service is an effective way to grab people’s attention. Offering behind-the-scenes previews through live streams allow customers to see all that goes into the final product. It also makes them feel a lot more connected to the brand than they would be if they were only picking products off the shelves.
偷窥新产品或服务是吸引人们注意力的有效方法。 通过实时流提供幕后预览，使客户可以查看最终产品中的所有内容。 与仅从货架上挑选产品的情况相比，这也使他们与品牌之间的联系更加紧密。 9.Offer Customer Services9，提供客户服务
Using live streams to troubleshoot common problems is much more personalised than having FAQs on the website. This is because viewers will also get to interact with the speaker and ask questions. Live streams also allow the troubleshooter to solve many problems at once, instead of having to deal with individual customer emails or calls.
与网站上的常见问题解答相比，使用实时流来解决常见问题要个性化得多。 这是因为观众还将与演讲者互动并提出问题。 实时流还使疑难解答程序可以立即解决许多问题，而不必处理单个客户的电子邮件或电话。 10.Conduct Event Sessions10，举办活动会议
Completely digital event sessions make businesses accessible across borders. Conducting live-streamed events increase a business’ customer base and boost customer engagement. These events may be directly related to the brand (like talk shows) or one created simply to engage with customers over common likings (like music playlists and shows).
完全数字化的事件会议使企业可以跨境访问。 进行直播活动可增加企业的客户基础并提高客户参与度。 这些事件可能与品牌直接相关(例如脱口秀)，也可能只是为了通过常见的喜好与客户互动而创建的事件(例如音乐播放列表和表演)。 11.Give Life to Your Brand11，赋予品牌生命
Use live streams to humanise businesses with important assets– employees. Telling employee tales, showing off the office and encouraging CEOs to let their hair down makes the brand more personable and accessible to consumers.
使用实时流将具有重要资产的企业(员工)人性化。 讲述员工的故事，炫耀办公室并鼓励CEO放任自己的想法使该品牌更具风度，并为消费者所用。 12.Get Feedback from the Crowd12，从人群中获得反馈
Live-streaming videos can help collect feedback from a wider audience. Businesses can respond to feedback in real-time to assure viewers of action, or use social media to collect questions to be answered during a live stream.
实时流式传输视频可以帮助收集更多受众的反馈。 企业可以实时响应反馈，以确保观众采取行动，或者使用社交媒体收集直播期间要回答的问题。 13.Bring in an Influencer13，引入影响者
Allowing influencers to live stream from your business account functions as an endorsement and broadens your reach significantly. Influencers will encourage their followers to interact too, making them more likely to remember your business even after the live stream.
允许有影响力的人从您的企业帐户中实时直播视频，这可作为一种认可，并可以极大地扩大您的影响范围。 有影响力的人也会鼓励他们的追随者也进行互动，即使在直播之后，他们也更有可能记住您的业务。 14.Conduct a Critique14，进行批评
Viewers can submit their ideas and thoughts to a panel, whose opinion on the ideas can be shared through a live stream. This actionable advice helps to showcase thought leadership and field expertise. It also scopes out the audience for top talent and potential recruits.
观看者可以将他们的想法和想法提交给面板，该面板可以通过实时流媒体分享他们对想法的看法。 这一可行的建议有助于展示思想领袖和现场专业知识。 它还针对高级人才和潜在新员工扩大了受众范围。
面向全球市场企业的最佳实时视频流媒体提供商 (Best Live Video Streaming Providers for Businesses in the Global Market)
Vplayed — An Enterprise Live Streaming SolutionVplayed —企业实时流媒体解决方案Vplayed is a fully customized live streaming solution that concentrates on providing
Vplayed是完全定制的实时流媒体解决方案，专注于提供
top notch video streaming platform for business. It helps enterprises to broadcast
一流的企业视频流平台。 帮助企业播出
their live video contents with HTML5/ HLS player that deliver buffer-free videos over web,
使用HTML5 / HLS播放器播放实时视频内容，可通过网络提供无缓冲视频，
mobile devices and other platforms.
移动设备和其他平台。 High point Features of Vplayed: Vplayed的特点：
- 100% Customizable Platform 100％可定制的平台
- Live to VOD 直播视频点播
- Integrate Communication 整合沟通
- Multi Device Player 多设备播放器
- Multiple Monetization Models 多种获利模型
- Access Control and Security 访问控制与安全
Kaltura provides Live Streaming platforms to organize Events in an easy manner.
Kaltura提供实时流媒体平台，以轻松方式组织活动。
It helps businesses to target a wider audience by live streaming their events.
它通过实时流式传输事件来帮助企业瞄准更广泛的受众。
Broadcaster can record the ongoing events and telecasted later as on-demand video
广播公司可以记录正在进行的事件，并在以后以点播视频的形式进行广播
using this platform.
使用这个平台。 High Point Features of Kaltura: Kaltura的特点：
- Live Video Recording 现场录像
- Live Stream to Social 直播到社交
- Custom Branding 定制品牌
- Multi-screen Support 多屏支持
- Server Side Ad Insertion 服务器端广告插入
- Analytics & Monitoring 分析与监控
Contus Vplay provides comprehensive live streaming and online video hosting services.
Contus Vplay提供全面的实时流媒体和在线视频托管服务。
It helps in broadcasting secure video streams at scale. It live stream Events, Conferences,
它有助于大规模广播安全的视频流。 它直播活动，会议，
Lectures etc., In high-video quality with no buffering. Their platform offers enhanced dashboard
讲座等，高视频质量，无缓冲。 他们的平台提供增强的仪表板
through which overall track of events and participants can be established.
通过它可以建立事件和参与者的总体跟踪。 High Point Features of Contus Vplay: Contus Vplay的高端功能 ：
- Whitelabel Platform 白标平台
- HTML5 Video Player HTML5视频播放器
- Enterprise CDN 企业CDN
- Adaptive Streaming 自适应流
- Cloud Transcoding 云转码
- Real-time Analytics 实时分析
最后的话 (The Final Word)
There are plenty of live streaming options for businesses as mentioned above, whereas companies should choose the one that best matches their requirements and product. Businesses can choose to live stream via social networks such as Facebook and Instagram or can use highly scalable platforms for a personalised experience to engage with your audiences.
如上所述，企业有许多实时流媒体选项，而公司应选择最能满足其需求和产品的流媒体选项。 企业可以选择通过Facebook和Instagram等社交网络进行直播，也可以使用高度可扩展的平台来提供个性化的体验，从而与您的受众互动。
音视频流业务