Slimy用户获取：Oregon Trail成为约会服务
报告说，在线约会网站SpeedDate.com已收购了Facebook游戏Oregon Trail 。 如果您认为这很奇怪，请坚持：它变得奇怪。
Not only has the web cam dating site acquired a completely unrelated Facebook game, the plan is apparently to replace the Oregon Trail application with a SpeedDate.com application. Users of Oregon Trail received the following notification from the application early Thursday morning: “Next week, Oregon Trail’s name and functionality will be changed to SpeedDate. Data entered into the original app won’t be used anymore. Soon you’ll be able to try SpeedDate, the fastest way to meet new people, so stay tuned! P.S. If you want to opt out of this app, instructions can be found here.”
网络摄像头约会网站不仅获得了完全不相关的Facebook游戏，而且该计划显然是用SpeedDate.com应用程序替换Oregon Trail应用程序。 Oregon Trail的用户从应用程序收到以下通知，星期四清晨：“下周，Oregon Trail的名称和功能将更改为SpeedDate。 输入原始应用程序的数据将不再使用。 很快，您将可以尝试SpeedDate，这是结识新朋友的最快方式，请继续关注！ PS：如果您想退出此应用，请在此处找到说明。”
That means the purchase appears to be about user acquisition. Is there really an overlap between people that play a knock-off of an 80s computer game and those into online dating? That seems unlikely. Further, Oregon Trail only has a handful of users. Facebook reports just 12,013 monthly active users, while Adonomics says that just 1,223 login each day, and developerAnalytics reports even fewer than that. Both measurement services show a steep drop off in users earlier this year, indicating that the app’s popularity was fleeting and is on the decline.
这意味着购买似乎与获得用户有关。 玩仿制80年代电脑游戏的人与从事在线约会的人之间真的有重叠吗？ 这似乎不太可能。 此外，俄勒冈步道只有少数用户。 Facebook仅报告每月有1,013万活跃用户，而Adonomics表示每天只有1,223次登录 ，而developerAnalytics报告的数字甚至更少。 两种测量服务都显示出今年初用户的急剧下降，这表明该应用程序的流行性正在转瞬即逝，并且还在下降。
Even stranger, SpeedDate.com already has a Facebook application! And it’s very popular, with over 650,000 monthly active users — that’s more unique users than the actual SpeedDate.com site gets, according to Compete, and ranks among the top 100 Facebook applications by total number of installs.
甚至陌生人，SpeedDate.com已经有了一个Facebook应用程序！ 根据Compete的数据，它非常受欢迎 ，每月活跃用户超过650,000，这比实际SpeedDate.com网站获得的唯一用户多，并且按安装总数排名在前100个Facebook应用程序中。
So why purchase a tiny, relatively unused Facebook app, only to cannibalize it and move its users to a completely unrelated application that already does very well on its own? Apparently, this is a user acquisition tactic employed before by the company. In September, TechCrunch reported that the same thing happened with three larger applications, likely also acquired by SpeedDate.com (these were at least semi-related to dating — sort of), but apparently users weren’t warned of that change over. The dA chart does show a spike in SpeedDate’s Facebook daily active usage in September around that time — but it was followed by a steep drop off.
那么，为什么要购买一个很小的，相对未使用的Facebook应用程序，而只是蚕食它，并将其用户转移到一个完全无关的应用程序上，而该应用程序本身已经非常出色？ 显然，这是公司以前采用的用户获取策略。 在9月份， TechCrunch报告说，三个更大的应用程序也发生了同样的事情，很可能也是被SpeedDate.com收购的(至少与约会有半相关的关系)，但显然没有警告用户更改。 dA图表确实显示SpeedDate在9月份前后的Facebook日常使用量激增，但随后急剧下降。
It is hard to imagine that this sort of user acquisition tactic works. Though Lowensohn notes that it is apparently not against Facebook’s terms of service, we can’t believe that users are happy to find that applications they’ve installed have suddenly turned into an unrelated service, and we doubt many of them stick around to try it out.
很难想象这种用户获取策略会起作用。 尽管Lowensohn指出这显然并不违反Facebook的服务条款，但我们不能相信用户会高兴地发现他们已安装的应用程序突然变成了不相关的服务，并且我们怀疑其中许多人会坚持尝试出来。
It also reflects poorly on Facebook, so we’re going to predict that they will update their ToS to make this sort of thing less likely to happen in the future.
它在Facebook上的反映也很差，因此我们将预测他们将更新其ToS，以使此类事情在将来不太可能发生。
SpeedDate.com’s founder Dan Abelon hinted to Lowensohn that some of Oregon Trail’s features might be integrated into the SpeedDate application. Though, we can’t imagine which.
SpeedDate.com的创始人Dan Abelon向Lowensohn暗示Oregon Trail的某些功能可能会集成到SpeedDate应用程序中。 虽然，我们无法想象。
翻译自: https://www.sitepoint.com/slimy-user-acquisition-oregon-trail-becomes-dating-service/