产品索引建立的步骤_建立成功的软件产品的3个步骤
产品索引建立的步骤
Working on a startup is tough as there an endless number of mistakes you can make that will kill the project. Happily, there are also some best practices that increase the odds for an overall success. Let's talk about them and analyze tools you might need to follow the advice.
在启动公司上工作很困难,因为您会犯无数种错误,这些错误会杀死项目。 令人高兴的是,还有一些最佳实践会增加获得全面成功的几率。 让我们讨论它们并分析遵循建议可能需要的工具。
1.研究您的用户 (1. Study your users)
For sure, you will have lots of ideas on how to make your product better. However, it is not easy to distinguish between a bad idea and the good one. Also, the idea might be useful but is not worthy of implementing right now.
当然,您将对如何使产品变得更好有很多想法。 但是,要区分一个坏主意和好主意并不容易。 同样,该想法可能有用,但现在不值得实施。
To make everything right, you need to conduct a so-called customer development. This is a set of interviews with your users and customers. You should develop a set of interview questions answers to which will allow you to understand the real pains of your customers, what they do not know about the product.
为了使一切正确,您需要进行所谓的客户开发。 这是对用户和客户的一组采访。 您应该制定一组面试问题答案,以使您了解客户的真正痛苦,他们对产品不了解的地方。
This will allow you to take data-backed decisions, that might not seem evident at the beginning, but will be beneficial for the product and its users.
这将使您能够做出以数据为依据的决策,这些决策一开始可能看起来并不明显,但对产品及其用户有利。
Tools to use: 使用工具 : SurveyMonkey, SurveyMonkey ,用户Usertesting测试
2.构建原型并进行测试 (2. Build the prototype and test it)
The next step is to develop a quick and not so expensive prototype of the new features you've come up after talking to users.
下一步是为您与用户交谈后提出的新功能开发一个快速且价格不高的原型。
Even though people told you they need something does not necessarily mean they will actually use it. It is better to detect such situations before you've invested tons of resources and time in building something. So, you can create a simple prototype with a limited feature set, run some test advertising campaigns, and conduct some more customer development to collect the feedback.
即使人们告诉您他们需要某些东西,也不一定意味着他们会实际使用它。 在投入大量资源和时间来构建某些东西之前,最好先检测出这种情况。 因此,您可以创建一个具有有限功能集的简单原型,运行一些测试广告活动,并进行更多的客户开发以收集反馈。
Tools to use: 使用工具 : Invision, Invision , Proto.ioProto.io
3.分析效果 (3. Analyze the performance)
Once you've tested the features and rolled them out to all of the users, it is the right time to analyze the real performance in detail. To do this, you will both measure important parameters over time and on the go.
测试完功能并将其推广给所有用户后,就该对详细的实际性能进行分析了。 为此,您将随着时间的流逝和旅途中的重要参数进行测量。
Modern analytics tools offer endless analysis opportunities and you can merge, visualize and analyze all the needed data in one place. Once you've created such a data hub, you will be able to monitor all the related product data and its users with ease.
现代化的分析工具提供了无限的分析机会,您可以在一个地方合并,可视化和分析所有需要的数据。 创建了这样的数据中心后,您将能够轻松监视所有相关产品数据及其用户。
Tools to use: 使用工具 : Mixpanel, Mixpanel , DatapineDatapine
What is your approach for building and developing a great product?
您建立和开发出色产品的方法是什么?
产品索引建立的步骤