员工社交化_SocialCorp：社交媒体走向公司化

员工社交化

谁写的？ (Who Wrote It?)

SocialCorp is written by Joel Postman, currently the Chief Enterprise Social Business Strategist at Intridea, a social app development company. Joel frequently blogs on social media marketing and other related topics at www.socializedpr.com.

SocialCorp由Joel Postman撰写，Joel Postman目前是社交应用程序开发公司Intridea的首席企业社交业务战略家。 Joel经常在www.socializedpr.com上发布有关社交媒体营销和其他相关主题的博客。

涵盖了什么？ (What’s Covered?)

In today’s web, a company’s online presence extends far beyond their website. Thanks to the rise of social communities like Facebook and Twitter, and the incredible reach a simple blog post can have, consumers are discussing company products and services, both positively and negatively, all over the web. This presents an incredible opportunity for companies to interact with their customers in ways that can feel a bit foreign to people accustomed to traditional marketing.

在当今的网络中，公司的在线业务远远超出了他们的网站。由于Facebook和Twitter等社交社区的兴起，以及简单的博客帖子所具有的令人难以置信的影响力，消费者正在整个网络上积极地和消极地讨论公司的产品和服务。这为公司提供了一个与客户互动的难得的机会，这种方式对于习惯于传统营销的人们来说有点陌生。

That’s where SocialCorp comes in. Joel has written a fantastic book to give to anyone looking to get started in, or relatively new to using social media for marketing for corporate companies. Joel writes in a very engaging, conversational tone, and covers a lot of ground in this fairly short book.

这就是SocialCorp的用武之地。乔尔(Joel)写了一本很棒的书，向希望入门的公司或相对较新的使用社交媒体进行公司营销的人提供。乔尔(Joel)用一种非常引人入胜的对话方式写作，在这本简短的书中涵盖了很多内容。

SocialCorp introduces the reader to examples of companies that have had tremendous success with social media (like Dell, HSBC and GM for example) and to some examples of companies whose social campaigns missed the mark or backfired. In fact, that’s one of the best parts of the book. Joel is willing to discuss both how social media can help if used correctly, and how social media can hurt a company if used improperly.

SocialCorp向读者介绍了在社交媒体领域取得巨大成功的公司(例如Dell，HSBC和GM)的例子，以及一些社交活动没有成功或事与愿违的公司的例子。实际上，那是本书中最好的部分之一。乔尔愿意讨论如果正确使用社交媒体将如何提供帮助，以及如果使用不当社交媒体将如何伤害公司。

The truth is, social marketing is a better fit for some companies than for others, and SocialCorp tries to help you understand the difference. There’s even a handy social media readiness quiz intended to help you identify if a company is ready to effectively use social media to interact with their customers online.

事实是，社交营销比其他公司更适合某些公司，SocialCorp试图帮助您了解差异。甚至还有一个便捷的社交媒体准备测验，旨在帮助您确定公司是否准备好有效使用社交媒体与客户在线互动。

我应该读吗？ (Should I Read It?)

Like I stated above, at under 200 pages, SocialCorp is a short read. Don’t let that fool you, as there is no shortage of helpful information. SocialCorp provides numerous case studies of how companies today are making use of social media, and points you in the direction of numerous tools online to help you to best utilize and measure your social campaigns.

就像我上面说的那样，SocialCorp不到200页，是一本简短的书。不要让它愚弄您，因为不乏有用的信息。 SocialCorp提供了大量有关当今公司如何利用社交媒体的案例研究，并为您指明了众多在线工具的方向，这些工具可帮助您最佳地利用和衡量社交活动。

The book is intended to be a very practical introduction to social marketing, and it accomplishes this goal very well. Social marketing requires a significant change in mindset from conventional marketing, and as a result, it can be a bit difficult to grasp at first. SocialCorp provides a gentle way to help understand the how’s and more importantly, the why’s involved with social media.

这本书旨在成为社会营销的非常实用的入门，并且很好地实现了这一目标。社交营销需要与传统营销大相径庭，因此一开始可能会有些困难。 SocialCorp提供了一种温和的方式来帮助您了解社交媒体的运作方式，更重要的是，了解其原因。

最终裁决 (The Final Verdict)

SocialCorp is a great book to share with co-workers, bosses, employees, and corporate executives who are interested in social media, but could use a little extra information to get them truly engaged. There’s a lot of value offered by social media that is just waiting to be tapped into, and SocialCorp does a great job of explaining how you can do just that.

SocialCorp是一本很棒的书，可以与对社交媒体感兴趣的同事，老板，员工和企业高管分享，但是可以使用一些额外的信息来使他们真正参与其中。社交媒体提供了很多价值，它们正等待被挖掘出来，SocialCorp在解释如何做到这一点方面做得很好。

太好了……我在哪里可以得到副本？ (Great…Where Do I Get a Copy?)

翻译自: https://timkadlec.com/2009/02/socialcorp-social-media-goes-corporate/