MoviePass正在花钱建立用户群,但这并不是唯一的

MoviePass正在花钱建立用户群,但这并不是唯一的

MoviePass is losing money on basically every customer. Should you care?

MoviePass几乎在每位客户上都在赔钱。 你应该在乎吗?

The movie subscription service costs $9.95 a month, and lets you watch one movie in the theater every day. The problem here is obvious: two movie tickets are enough for MoviePass to lose money, and that’s before the cost of actually running the service.

电影订阅服务每月收费9.95美元,可让您每天在剧院观看一部电影。 这里的问题很明显:两张电影票足以让MoviePass赔钱,而且这还不包括实际运行该服务的费用。

YouTuber Evan Puschak outlined this bizarre situation in a video last week, and it’s well worth viewing:

YouTuber Evan Puschak在上周的视频中概述了这种奇怪的情况,值得一看:

MoviePass’ strategy, such as it is, is to grow a massive userbase with low prices, then find a way to make money later. If that seems stupid to you I’ve got some bad news: the modern web is basically built on this strategy.

MoviePass的策略就是这样,以低廉的价格发展庞大的用户群,然后找到一种赚钱的方法。 如果您觉得这很愚蠢,那么我有个坏消息:现代网络基本上是基于此策略构建的。

Sure: most sites aren’t charging $10 a month for nearly unlimited movie tickets. But plenty of services—including Trello, Dropbox, and Evernote— offer limited free versions that lose money in the hopes of finding a profitable group of users later.

当然:大多数网站都不会对几乎无限的电影票收取每月10美元的费用。 但是,包括Trello,Dropbox和Evernote在内的许多服务都提供有限的免费版本,这些版本会蒙受损失,以期以后能找到可盈利的用户群体。

Plenty of companies are burning money; MoviePass is just doing it faster. I’m not saying you shouldn’t use such services, but it’s worth thinking about—especially if you’d like the services you use to keep running.

许多公司都在烧钱; MoviePass的速度更快。 我并不是说您不应该使用此类服务​​,但值得考虑的是-尤其是如果您希望使用用于继续运行的服务。

翻译自: https://www.howtogeek.com/fyi/moviepass-is-burning-money-to-build-a-userbase-but-thats-hardly-unique/