next() 释放钩子_Next Games如何释放广告成功的秘诀
next() 释放钩子
“下一届游戏”的同伴告诉他们：“您不能在战斗机中投放广告。” “没有人做过，它将永远行不通。” 这是一般信息，Next Games是赫尔辛基欣欣向荣的手机游戏界的明星之一，当他们与其他开发人员挂钩以获取有关其获利计划的反馈时，他们便从他们那里得到了信息。 (‘You can’t put ads in a battle builder,’ Next Games’ peers told them. ‘No one’s ever done it and it will never work.’ This was the general message that Next Games – one of the stars of Helsinki’s thriving mobile games scene – got from their fellow developers when they pegged them for feedback on their monetization plans.)
Rather than abandoning the idea of using a view-to-play model in their two breakaway hit games – the IP-based battle builder, Compass Point: West, and the strategy game, The Walking Dead: No Man’s Land, based on the popular comic book and AMC TV series – Next Games decided to go about it in a different way. Instead, Next Games put extra effort into incorporating the video ads in a way that added to the overall game experience, enticing players to immerse themselves even deeper in the game.
与其放弃在两款突破性热门游戏(基于IP的战斗机Compass Point：West和策略游戏《行尸走肉：无人之地》)中使用观看游戏模型的想法，漫画书和AMC电视连续剧– Next Games决定以不同的方式去做。 取而代之的是，Next Games投入了更多的精力来整合视频广告，从而增加了整体游戏体验，从而吸引了玩家将自己沉浸在游戏中的深处。
As Saara Bergström, Next Games’ CMO, put it, “the increased engagement and retention from a good video ads experience puts money in our pocket from the increased lifetime value of our players.”
正如Next Games的首席营销官SaaraBergström所说的那样，“良好的视频广告体验带来的参与度和保留率的提高，使玩家的终生价值不断提高，这笔钱就花在了我们的口袋里。”
After some monetization research, Next Games knew that video ads, if integrated in the right way, would indeed work in both their titles. The trick was that they had to design and fit ads into the natural gameplay experience.
经过一些获利研究，Next Games知道，如果以正确的方式集成视频广告，则实际上在两个标题中都可以正常工作。 诀窍是他们必须设计广告并使其适应自然的游戏体验。
Next Games implemented this approach by integrating rewarded video ads into their games, using their own lead game designer to make them feel like a natural part of gameplay. What’s more, the technical integration was – as Bergström said – “remarkably painless.”
Next Games通过将奖励视频广告整合到他们的游戏中来实现这种方法，他们使用自己的首席游戏设计师来使它们感觉像是游戏玩法的自然组成部分。 而且，正如Bergström所说，技术集成“非常轻松”。
Find out how Next Game’s players have embraced rewarded video ads and both engagement and retention has skyrocketed.
了解Next Game的玩家是如何接受奖励视频广告的，而参与度和保留率都直线上升。
翻译自: https://blogs.unity3d.com/2016/05/19/how-next-games-unlocked-the-secret-to-ad-success/
next() 释放钩子