unity多维混合树_借助多维报告,改善了Unity广告效果见解
unity多维混合树
If you’re a mobile game developer, understanding how well your game is resonating with your players can be difficult. You’ve got a wealth of data to look at – from app store reviews to player growth, so getting a sense of what’s important and actionable to can be a complex process.
如果您是手机游戏开发商,那么很难理解您的游戏与玩家的共鸣程度。 您需要查看大量数据 -从应用商店评论到玩家增长,因此,了解重要和可行的内容可能是一个复杂的过程。
One of the most crucial analyses to monitor is the health of your game’s revenue – you’ll want an easy way to digest monetization information so you can be most informed on what’s really going on. For example, do you know which countries drive your highest revenue? The effective cost per 1,000 ads impressions (eCPM) is a good predictor for how your players engage with your ad placements across different geo’s. We’ve now improved your ability to clearly visualize this in our multi-dimensional reporting page graphs and tables.
要监控的最关键的分析之一是游戏收入的健康状况–您需要一种简单的方法来消化获利信息,以便您可以最有效地了解实际情况。 例如,您知道哪个国家/地区带来了最高的收入吗? 每千次广告展示的有效成本(eCPM)可以很好地预测您的播放器如何与不同地理位置的广告展示位置互动。 现在,我们已经提高了您在多维报告页面图形和表格中清晰可视化此功能的能力。
为什么要进行多维报告 (Why Multi-Dimensional Reporting)
We want to support your efforts to turn games into successful businesses that your players will love. To help you gauge how players interact with ad placements, we’ve released an update to our reporting tools to allow you to fully understand the where, when, and how about ad performance.
我们希望支持您的努力,将游戏变成您的玩家会喜欢的成功业务。 为帮助您评估播放器与广告展示位置的互动方式,我们发布了报告工具的更新,以使您能够全面了解广告效果的位置,时间和方式。
The first thing you will notice when you visit the dashboard for a specific project (available starting today, in your Operate Dashboard) is the inclusion of an at-a-glance summary of your metrics at the top of the chart. This way, you’ll be able to see your top-line performance compared to the previous period – allowing you to see if metrics are trending up or down over time. These numbers will be the summary of your selected filters from the top.
当您访问特定项目的仪表板(从今天开始,在Operate仪表板中可用)时,您会注意到的第一件事是,图表顶部包含了指标的概览摘要。 这样,您将能够查看与上一时期相比的收入表现-从而可以查看指标是随着时间的推移呈上升还是下降趋势。 这些数字将是您从顶部选择的过滤器的摘要。
In the filters section, you can select a timeframe (up to 180 days prior) and any combination of countries or platforms. For example, you are able to see how impressions and revenue stats for iOS users in players in Finland and the United States only. This filters data for everything on the page, including the chart and the table at the bottom.
在过滤器部分,您可以选择时间范围(最多180天)以及国家或平台的任意组合。 例如,您可以查看仅芬兰和美国玩家的iOS用户的展示次数和收入统计信息。 这将过滤页面上所有内容的数据,包括底部的图表和表格。
特定国家/地区的广告效果 (Ad performance by select countries)
This chart helps you visualize your metrics. You might be interested in seeing how the impressions break out by top countries. To visualize this, you would select Show By in the chart options at the top right which will adjust the chart to show what your game’s top countries are, and how the metrics trend over time. The other options you select in the show by are Placement name, Platform, and Project.
此图表可帮助您可视化指标。 您可能会对看到印象最深刻的国家如何产生印象感兴趣。 要对此进行可视化,您可以 在右上角的图表选项中 选择“ 显示 依据”,这将调整图表以显示游戏的最高国家/地区以及指标随时间的变化趋势。 您在放映依据中选择的其他选项是展示位置名称,平台和项目。
Lastly, we created a summary table where you can see your metrics totals across your projects, platforms, countries, and placements. This way you can quickly switch between the tabs to see where you are performing the best. The placements tab is especially helpful, letting you know where in your game players are most likely to interact with ads so that you can better understand the top revenue opportunities for your game.
最后,我们创建了一个汇总表,您可以在其中查看跨项目,平台,国家/地区和展示位置的指标总计。 这样,您可以在标签之间快速切换,以查看效果最佳的位置。 “展示位置”标签特别有用,它可以让您知道游戏中玩家最有可能与广告互动的位置,以便您更好地了解游戏的最高收入机会。
按日期划分的广告收入摘要 (Ad revenue summary by Date)
To see multi-dimensional reporting in action, please check out the updated ‘Reporting’ section of your Unity Operate Dashboard. We hope that the multi-dimensional reporting tool will help you get a clear picture of your Unity Ads performance. We’re constantly investing in improving the ways game developers visualize their player behavior so please let us know in the forums if you have any feedback on this update and what you would like to see improved in the future.
要查看实际的多维报告,请查看Unity Operate仪表板的更新的“报告”部分。 我们希望多维报告工具能够帮助您清楚地了解Unity Ads的效果。 我们一直在不断投资,以改善游戏开发人员可视化其玩家行为的方式,因此,如果您对此更新有任何反馈以及将来希望得到哪些改进,请在论坛中告知我们。
unity多维混合树