通过将您的WordPress博客转变为电子书来提升您的品牌

This article is brought to you by 99designs. They have a new service for book cover design. Authors and publishers can now hold contests to find a book cover their readers will love! This article was updated on January 20.

本文由99designs提供 。 他们为书籍封面设计提供了一项新服务 。 作者和出版商现在可以举行竞赛，以找到读者喜欢的书籍封面！ 本文已于1月20日更新。

If you have a WordPress blog, chances are you’ve written or will write enough content to fill a book. Even if you don’t have enough material for 200-300 pages, remember, today many eBooks are only 10-100 pages depending on the purpose and target audience. If you want to build up readership one of the best ways to increase your audience is through repurposing your content. By taking your best blog posts and combining them into a mini-booklet, you can then use it as a giveaway to improve your email marketing strategy, even sell the guides for a profit, or just use the materials as a way to boost your credibility.

如果您有WordPress博客，则可能是您已经撰写或将撰写足够的内容来填一本书。 请记住，即使您没有足够的材料来容纳200-300页，今天，根据目的和目标读者的不同，许多电子书也只有10-100页。 如果您想增加读者群，增加受众的最好方法之一就是重新利用您的内容。 通过选择最佳的博客文章并将其合并成一本迷你手册，您可以将其用作改进电子邮件营销策略的赠品，甚至出售指南以牟取暴利，或者仅使用这些材料来提高信誉。

Although packaging your blog posts into eBooks can sound like a daunting task, WordPress’ versatility makes it possible for you to convert your content with ease by using off-the-shelf plugins.

尽管将博客文章打包到eBook中听起来像是一项艰巨的任务，但是WordPress的多功能性使您可以通过使用现成的插件轻松地转换内容。

致词 (Anthologize)

Anthologize is an open-source plugin which allows you to use a drag and drop editor to create your eBook with a few clicks. The feature which makes Anthologize stand out from other tools is that it hooks into your existing site rather than requiring you to pull content into a blank WordPress install.

Anthologize是一个开源插件，可让您使用拖放编辑器来创建电子书，只需单击几下。 使Anthologize在其他工具中脱颖而出的功能是，它可以与您现有的站点挂钩，而不是要求您将内容拖入空白的WordPress安装中。

Upon installing the plugin, users are provided a new panel within their install. Simply create a project for each book you plan to create. From there, adding content to your book is just like creating a menu in WordPress. The only difference is that instead of menu buttons being created when you call blog posts, an eBook is generated from your outline.

安装插件后，将在安装过程中为用户提供一个新面板。 只需为您计划创建的每本书创建一个项目。 从那里开始，向书中添加内容就像在WordPress中创建菜单一样。 唯一的不同是，您在调用博客文章时不会创建菜单按钮，而是从大纲中生成一本电子书。

Anthologize even supports pulling content from external RSS feeds, so if you have content across the web (or are packaging content for clients) you can handle it from a central location with ease.

Anthologize甚至支持从外部RSS提要中提取内容，因此，如果您有整个Web上的内容(或为客户打包内容)，则可以轻松地从中央位置处理它。

Although this is a great tool for many, the biggest limitation is that you need to have a self-hosted WordPress install for it to work. Anthologize does not work with sites hosted on WordPress.com since that platform doesn’t allow users to add custom plugins to their sites.

尽管对于许多人来说这是一个很棒的工具，但最大的局限是您需要安装一个自托管的WordPress才能正常工作。 Anthologize不适用于WordPress.com上托管的网站，因为该平台不允许用户向其网站添加自定义插件。

布洛克斯 (Bloxp)

For users who prefer using WordPress.com for their publishing needs, Bloxp is a helpful tool which allows you to create an eBook without worrying about technical hassle.

对于喜欢使用WordPress.com满足其发布需求的用户， Bloxp是一个有用的工具，可让您创建电子书而无需担心技术麻烦。

Simply enter the RSS feed with the content you want and then use the Bloxp site to select the specific sections to export. From there you can download your eBook.

只需输入包含所需内容的RSS feed，然后使用Bloxp网站选择要导出的特定部分。 从那里您可以下载电子书。

The two biggest limitations of Bloxp are that you can only export to EPUB format and the final product has a cover page containing a watermark. While you can always create a custom cover page, and convert the EPUB file to other formats if needed (Calibre is an excellent tool for customizations), these are both extra steps you need to take rather than them happening out of the box.

Bloxp的两个最大限制是只能导出为EPUB格式，并且最终产品的封面都包含水印。 虽然您始终可以创建自定义封面，并在需要时将EPUB文件转换为其他格式( Caliber是自定义的出色工具)，但这些都是您需要采取的额外步骤，而不是立即进行。

出版社 (PressBooks)

If you plan to publish digital booklets often, then PressBooks likely is the tool for you. PressBooks is a little different to other WordPress publishing solutions because this plugin is intended only for fresh WordPress multisite installs. In general, WordPress multisite isn’t too difficult to setup and configure, however if you’re not comfortable with manually changing your wp-config files, then this plugin probably isn’t a good fit for you.

如果您打算经常出版数字小册子，那么PressBooks可能是您的工具。 PressBooks与其他WordPress发布解决方案略有不同，因为此插件仅用于全新的WordPress多站点安装。 通常，WordPress多站点设置和配置不是很困难，但是，如果您不愿意手动更改wp-config文件，则此插件可能不适合您。

The most notable asset of PressBooks is the wide selection of themes included with the plugin which provides you with multiple formatting options which have been confirmed to work on a variety of devices. Additionally, PressBooks supports importing content from Microsoft Word, plus if you want to have multiple contributors on a project, that also can be setup within the plugin.

PressBooks最引人注目的资产是该插件附带的多种主题，可为您提供多种格式选项，这些选项已被确认可在各种设备上使用。 此外，PressBooks支持从Microsoft Word导入内容，此外，如果您想在一个项目上有多个贡献者，也可以在插件中进行设置。

PressBooks comes in both free and paid editions. The free version is available as a plugin to install on your self-hosted website but it places watermarks on the files you create. To remove the watermarks, there is a one-time fee of $25/book for EPUB and MOBI files, and $100/book to also clean PDF file exports.

PressBooks提供免费和付费版本。 免费版本可以作为插件安装在您的自托管网站上，但会在您创建的文件上添加水印。 要删除水印，EPUB和MOBI文件的一次性费用为$ 25 /每本，而清除PDF文件导出的一次性费用为$ 100 /每本。

抛光材料 (Polishing Your Materials)

Although this guide outlined a few ways you can package content for the web, if you want to really put your materials to use, you should read up on how to earn a passive income through your products. Aside from helping you to earn extra money, having digital products for your customers can be a great asset for boosting your credibility.

尽管本指南概述了打包网络内容的几种方法，但是如果您想真正使用材料，则应阅读有关如何通过产品赚取被动收入的信息。 除了帮助您赚取额外的收入外，为客户提供数字产品可能是提高信誉的重要资产。

Also, remember that while these tools greatly help to streamline the self-publishing process, they aren’t perfect solutions. Depending on the type of content within your posts, you may have to manually edit the page layouts yourself or contract an experienced designer familiar with eBook creation.

另外，请记住，尽管这些工具在很大程度上有助于简化自我发布过程，但它们并不是完美的解决方案。 根据您帖子中内容的类型，您可能必须自己手动编辑页面布局，或聘请熟悉电子书创建的经验丰富的设计师。

翻译自: https://www.sitepoint.com/boost-brand-turning-wordpress-blogs-ebooks/